At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.
The Retail Community Marketing Manager is responsible for supporting the YETI Retail Community Marketing strategy and Community Guide program. This important role builds, develops and sustains key relationships within the communities of our YETI retail stores and key markets. This includes engaging with the community through in-store and local events, and other activations or activities including support with product discoverability, education and seeding. The Retail Community Marketing Coordinator also delivers a world-class customer experience when working with store teams on the floor and is generous with sharing their perspective on customer and community connections.
Responsibilities
- Collaborate with HQ cross functional partners, retail operations and store leadership to build the Community Guide program
- Brings community strategy, through the pillars of community foundations, and customer experience to life.
- Support establishing and managing key relationships (e.g., Community Guides, small business owners, etc.) to increase new customer acquisition and retention.
- Engage with the local community to identify future Community Guides or partnership opportunities and to increase the store’s standing as a community hub and the authority for the outdoors.
- Connect with customers on the retail floor to assess their unique needs, provide technical product education, and incorporate omnichannel programs into a seamless end-to-end guest experience.
- Supports with the strategy, scaling and execution of experiential activations and maintaining visual expectations in store.
- Attend, support, and/or host local and regional community events.
- Execute the product seeding strategy through community partners and HQ.
- Review relevant community business data and metrics to identify and share insights and recommendations with store leadership regarding community events, projects, or initiatives.
- Contribute to a respectful and inclusive team environment by welcoming and celebrating differences to ensure a supportive, productive, and fun experience for all team members.
Qualifications And Attributes
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field preferred.
- 3+ years of experience in community marketing, influencer management, or a related role, preferably within retail.
- Experience in event planning and execution, with a keen understanding of community engagement strategies.
- Creative thinker with the ability to develop innovative strategies.
- Passionate about community engagement and building relationships.
- Adaptable and resilient, with a positive attitude towards challenges. Strong problem-solving skills and attention to detail.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse stakeholders.
- Strong organizational and time management skills, with the ability to prioritize and manage multiple tasks and projects simultaneously.
- Ability to work independently and proactively, taking initiative to identify and address immediate gaps or opportunities.
- Attention to detail, visual merchandising experience a plus.
- Flexibility to travel, when necessary.
- Ability to lift and move heavy objects and fixtures as needed.
- Proficiency in Microsoft Office Suite and Social Media platforms.
Benefits & Perks
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.
All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.
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