ABOUT FILSON
In 1897 C.C. Filson began outfitting prospectors headed for the Gold Rush with tools and apparel strong enough for the toughest spots on earth. More than 100 years later, Filson remains committed to providing pioneers of all fields around the world with unfailing goods made from the highest quality materials available. Filson recognizes that it takes a world-class team to make a world-class product. As we build on the Filson legacy of American craftsmanship, we are looking for individuals who share our dedication to innovation, excellence, and superior customer service. We don't work in silos but rely on open collaboration. It's a jackknife mentality – the ability to accomplish more than what's asked of you – that defines our culture of versatility and perseverance.
Our outfitter mindset is deliberate and strategic. We are a small company, on purpose. We're the ones doing the work, from product design and marketing, to cutting, sewing, and restoration. With more than 125 years under our belt, we still have a start-up mentality. Driven by an independent spirit and an uncompromising attitude that demands we lead with conviction.
JOB DESCRIPTION
At Filson, we're passionate about outfitting our customers with timeless, rugged apparel and gear that's made to endure. We're looking for an Ecommerce Content Specialist to join our team and help bring our brand stories to life across our online channels. In this role, you'll coordinate and execute site campaigns, manage product data, build landing pages, and drive customer engagement through effective merchandising, content, and SEO. If you're organized, data-savvy, and energized by collaborating with creative teams, this could be the perfect role for you.
RESPONSIBILITIES
- Plan and execute site merchandising strategies to tell Filson's story and connect customers with our products. This includes working on seasonal campaigns, product launches, curated collections, and other promotions
- Coordinate across departments to ensure campaign launches align with marketing initiatives and storytelling objectives. You'll work closely with Ecommerce, Creative, and Marketing teams to maintain consistency in messaging and visuals
- Develop and maintain a content calendar, ensuring all product updates, seasonal launches, and sales are executed on schedule and align with brand goals
- Manage product data within our PIM system, ensuring that all product information, descriptions, and specifications are accurate, consistent, and updated across channels
- Track campaign performance, analyze results, and provide insights to enhance future initiatives, focusing on metrics like conversion rate, AOV, and customer engagement
- Optimize site content with light SEO strategies to improve discoverability and customer experience, ensuring key product pages and collections are structured for search relevance
- Leverage Shopify Plus to manage site merchandising, monitor site performance, and keep up with best practices and industry trends
QUALIFICATIONS
- 1-2 years of experience in ecommerce merchandising, campaign coordination, or digital marketing, or educational courses completed on Shopify and ecommerce
- A strong sense of the Filson brand, with a passion for American-made, high-quality apparel
- Excellent communication and organizational skills, with the ability to manage multiple projects simultaneously
- A collaborative team player experienced in cross-functional work
- Experience with Microsoft Suite, Google Suite (Docs, Sheets, Slides), and Figma. Able to work effectively in a fast-paced environment
- Proficiency with Shopify Plus and experience managing product data in a PIM (Product Information Management) system
- Strong understanding of SEO fundamentals and experience applying them in an ecommerce environment
- Analytical and data-driven, with experience using GA4, Shopify reporting, and other tools to evaluate KPIs
Note: This job description is not meant to be all-inclusive. Employee may be required to perform other duties to meet the ongoing needs of the organization.
Filson and Shinola are equal opportunity employers. We believe that every employee has the right to work in surroundings which are free from all forms of unlawful discrimination. It is our policy that all decisions involving any aspect of the employment relationship will be made without regard to race, color, sex, religion, age, national origin, marital status, sexual orientation, gender identity, the presence of any sensory, mental, or physical disability, veteran and military status, genetic information, political ideology or any other status or characteristic protected by local, state or federal law. Discrimination and/or harassment based on any of those factors are totally inconsistent with our philosophy of doing business and will not be tolerated.
With regard to applicants or employees with disabilities, the company offers what the law refers to as "reasonable accommodation" to enable a person to perform his or her job.
Salary range:
$78,000—$90,000 USD
