ABOUT WIP
Wip™ delivers a better energy experience. Period. We create smart, portable formats that provide a powerful boost without the baggage of traditional energy products. Our team sits at the intersection of science, design, and consumer culture. We bring together innovation, intention, and scale to unlock new energy rituals and meet people wherever they go - training, creating, commuting, or grinding through a shift.
We are building a brand that moves with people – and fuels their days.
Our Opportunity
The $120B+ U.S. caffeine market is massive and stagnant – dominated by outdated formats that no longer match how people live. Wip™ is here to change that. Our products offer modern consumers a new way to access energy: easy-to-use pouches, crafted with premium, functional ingredients, at a lower cost. We are building a brand and product platform that expands the category and reshapes habits.
This is not an iteration. It is a redefinition.
Our Team
Wip is on a mission to build a once-in-a-generation energy brand, and we are rapidly assembling the team to do it. We are creators, operators, and builders who move fast, think boldly, and operate with high standards. We work across functions - R&D, brand, sales, operations, people, and more - to create something new and enduring.
If you want to shape a company and a category, we want to meet you.
THE ROLE
As a Project Manager, Marketing and Creative on the Wip team, you bring a passion for delivering visually compelling marketing content and merchandising experiences through seamless execution and cross-functional collaboration. You ensure timelines, resources, and workflows align to create impactful branded experiences that engage customers and support business goals. You thrive in fast-paced environments and are eager to contribute to both creative strategy and operational excellence.
In this role, you'll lead end-to-end project lifecycles across Wip’s merchandising and marketing programs, from planning and scheduling to execution and delivery. Your scope will include editorial content, events, program marketing, and social campaigns, all aimed at evolving the Wip shopping experience. You’ll also help shape processes that elevate how products are presented in high-visibility, high-impact initiatives.
Ideal candidates have experience managing creative and marketing projects in retail or lifestyle settings, and are adept at supporting multidisciplinary teams. You excel at balancing priorities, communicating clearly, and solving problems to keep projects on track and aligned with business objectives.
Responsibilities
- Drive end-to-end project management for creative initiatives, ensuring on-time and successful execution aligned with strategic objectives.
- Champion clear and proactive communication with all stakeholders, fostering strong collaboration across all functions of the marketing team.
- Expertly manage the marketing tracker and creative requests, overseeing all stages from briefing to execution.
- Serve as a central resource for project information, ensuring teams have necessary details for successful execution.
- Proactively report progress, manage risks, and ensure clear delivery expectations for all projects.
- Develop and maintain project timelines and documentation, contributing to shared resources and operational efficiency.
Who We’re Looking For
- 3-4 years of experience in creative project management, brand operations, or strategic consulting
- A systems-thinker who can bring clarity and order to fast-moving, ambiguous work
- A great communicator. Clear, concise, and persuasive in both writing and meetings
- Creatively fluent. You understand how good creative work gets made and can speak the language of designers, marketers, and founders
- Champion of the brief. You know what makes a strong creative brief and can help stakeholders compile relevant details for the strongest final deliverable
- A strong understanding of what is going on at all times across all marketing functions and can call out resourcing concerns and help the team prioritize
- Not afraid to say “this doesn’t make sense” and propose something better
- Experience in Asana (or similar tools) and comfortable building your own frameworks from scratch
