Become the Voice Behind the Story
At Juliska and Capucine De Wulf, every collection begins with a spark—a feeling, a moment, a memory. As our Content Editor; our brand copywriter, you become the trusted voice who brings those sparks to life, transforming inspiration into story and story into connection. Working with our Marketing and Creative Services teams, you are the driving force behind our content that will connect customers with our brands. You’re not just writing copy—you’re shaping the narrative heart of two beloved lifestyle brands. With every headline, every product description, and every social caption, you breathe soul into our creations. Whether it's the quiet poetry of a hand-carved ceramic dish or the empowering symbolism of a gilded pendant, your words invite our customers into a world where meaning, craft, and storytelling live side by side. From immersive website content and romantic product storytelling to scroll-stopping emails, evocative catalogs, and engaging social media, you tailor each message with precision—knowing just how to make every platform sing in its own key. You’re a master of tone, effortlessly fluent in each brand’s distinct voice, and always thinking one step ahead about how to deepen resonance and drive results. You combine creativity with strategy—balancing heart and mind—to create copy that not only captivates but also compels. You understand the power of storytelling, and you embrace modern tools, including AI, to help streamline processes, manage content workflows, and free up more space for the truly creative work that sets great brands apart.
If you have a deep love for language, a strategic mind, and a gift for weaving narrative gold out of everyday moments, this is your invitation to leave a lasting imprint on brands that believe in the power of storytelling to inspire and transform. Reporting to our Director of Marketing, with a dotted line to our Co-founder and Chief Creative Officer and visionary Capucine Gooding, you are responsible for all content for both Juliska and Capucine de Wulf.
Full suite of benefits is available following one month of employment including medical, dental, vision, life insurance, short term disability, 401(k) with company matching, generous employee discount, growth opportunities, vacation, personal time, holidays, and your birthday as a paid day off!
This is an on-site opportunity at our Corporate Headquarters at 7791 Palmetto Commerce Parkway, North Charleston, SC.
Day-to-Day:
- Collaborate with product development, marketing, and creative services to craft highly engaging brand stories, then translate those narratives into compelling content for use across all platforms.
- Lead storytelling concepting and execution for seasonal launches and trending topics—from initial writing to product styling—ensuring cohesive and impactful final assets.
- Write and edit high-impact copy across multiple digital channels, including websites, blogs, email, social media, product pages, catalogs, direct mailers, paid advertisements, and banner ads.
- Partner with teams across Marketing, eCommerce, Product Development, and Creative Services to ensure copy is compelling, on-brand, and optimized for performance.
- Maintain a brand point of view on content to support seasonal and thematic communications programs
- Successfully write copy, manage briefs and curate all content needs
- Define brand communication standards
- Ensure all content is error-free, aligns with brand voice, and meets our high standards for quality and accuracy
- Incorporate SEO best practices into all content to enhance visibility and drive organic traffic
- Utilize AI to create multiple formats of stories to meet deadlines and streamline processes
- Regularly meet with Marketing, Creative Services, and eCommerce teams to ensure key messaging, features, and benefits are highlighted
- Leverage key messaging insights for deployment across all channels and mediums including social media, email, blog, and other content used to support merchandising plans.
What We’re Looking For:
- Bachelor’s degree in marketing, Business, Communications or a related field
- 5 + years of professional experience in editorial content development with luxury brands or publications
- Brilliant writing, editing, and storytelling skills with a strong portfolio showcasing work across digital channels like email, SMS, paid ads, and website.
- A creative thinker with a passion for strategic storytelling and a knack for engaging diverse audiences
- Ability to prioritize tasks, manage deadlines, adapt quickly to changing priorities, and balance short-term needs with long-term strategic initiatives.
- Someone who embraces AI to streamline workloads and optimize output
Our Brands:
Juliska
As newlyweds and unabashed romantics, Capucine & David Gooding founded Juliska in 2001 with a small collection of mouth-blown Bohemian glasses. Today, Juliska makes hundreds of products for the table and home inspired by the joy of gathering to create unforgettable moments. Sold through Juliska.com, Neiman Marcus, Bloomingdales, and a thousand discerning specialty retailers across the US and Internationally. www.juliska.com
Capucine De Wulf
Launched in 2018, Capucine De Wulf celebrates Love, Authentic Beauty and Womanhood through gorgeous jewelry. Sold through capucinedewulf.com and a growing group of select US retailers. www.capucinedewulf.com
Our Core Values:
Mighty Hearted
We are 'all in' through thick and thin! An attitude of gratitude, thoughtful, kind, trustworthy. Focused on results but unafraid of taking risks and exploring new ideas.
Team Players
All for one and one for all. A collaborative and inclusive mindset to propose, challenge, listen, and drive solutions. Roll up our sleeves and support co-workers for the greater good.
Positive Mindset
No negativity, cynicism, drama. Confront problems with a glass-half-full mindset and always focus our energy on solutions. Embrace the inevitable challenges as integral to the exciting journey towards progress.
Creative Thinkers Who GSD (Get Stuff Done)
Great results come from creative thinking. Self-motivated and pro-active, often working with minimal supervision. A healthy impatience for continuous improvement and accountability.
Fun Loving
Embrace good humor and occasional lighthearted silliness with a sense of fun and joy. Love to laugh! We never take ourselves too seriously.
Our employment process is in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status as protected by applicable law.
Juliska is an equal opportunity employer.
