Who We Are
As seen on TechCrunch, Forbes, and Bloomberg, join one of fastest growing areas in FinTech by taking on the credit system.
Work directly with one of Inc.’s top female founders and learn from some of the most talented people in the industry. Headquartered in San Francisco, Tomo’s mission is to replace the outdated credit system and open access to banking.
We value passionate, down to earth, “can do” people who enjoy fine-tuning small details, without losing sight of the big picture. We are looking for someone who is driven to get things done and views obstacles as an exciting challenge that demands a creative solution. You are a self-starter with a high degree of rigor, organization, and discipline to get things done. Above all else, this role requires someone who takes great pride in their work and is inspired and motivated by their role in improving the way millions of people build their financial future.
The Role
TomoCredit is seeking a Director of Marketing to lead and scale our multi-channel customer engagement strategy across email, SMS, push, and web. We’re a fast-growing financial wellness AI startup on a mission to help people build credit and achieve financial freedom. If you’re passionate about using lifecycle marketing to drive measurable revenue, engagement, and retention—this role is for you.
What You'll Be Doing
- Own strategy and execution of full-funnel lifecycle marketing campaigns—from onboarding to engagement and retention.
- Lead the implementation and ongoing optimization of our customer engagement platform (e.g., Braze, Iterable or equivalent).
- Drive email and mobile messaging programs that reach millions of users with best-in-class deliverability, personalization, and timing.
- Partner with Engineering to design and refine data integrations and event-driven triggers.
- Craft and execute high-converting, on-brand messaging across channels.
- Analyze campaign performance, run A/B tests, and iterate based on key engagement, conversion, and retention metrics.
- Serve as the voice of lifecycle marketing internally—bringing customer insights into strategy discussions.
What You'll Need
- 5+ years in CRM or Lifecycle Marketing at digital consumer product companies.
- Proven track record implementing and scaling customer engagement platforms (Iterable experience strongly preferred).
- Hands-on experience sending high-volume email and SMS campaigns, with deep knowledge of deliverability, segmentation, and compliance best practices.
- Analytical mindset with fluency in campaign metrics, testing frameworks, and experimentation.
- Strong communication and project management skills; able to bring clarity to complexity and execute fast.
- Comfortable in early-stage, scrappy environments where you both set the strategy and do the work.
Bonus Points
- Background in consumer digital products or personal finance
- Experience leading brand refreshes or building a brand voice
- Strong copywriting or content strategy skills
- SQL and Looker
Why TomoCredit?
Make a huge impact on the future of credit. Be mentored by some of the most seasoned FinTech executives from Square, Lending Club, and American Express, or build your own path. We want people to build their career here because they love the people they work with. Help contribute and build a strong culture because that’s what we care about. That’s why we have generous benefits: Salary, Equity, Insurance, Flexible Vacation Policy and Company-sponsored outings are just a few great things Tomo has to offer.
- Competitive Salary
- Insurance: Medical, Dental and Vision benefits.
- Equity: We're growing rapidly, and we want to share our future success/ financial upside with you. We offer an above-average ownership stake in TomoCredit for all employees.
- Flexible vacation policy. We trust that you know how to manage your time wisely so you can finish your work on time without burnout. Within that trust, we offer a flexible vacation policy.
- Company-sponsored outings. This is the best outlet to get to know each other outside work.
At Tomo diversity is important to us so all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
