Summary
A Police Public Information Officer/Senior Multimedia Communication Specialist reports directly to the Police Chief or designee and is responsible for developing, implementing, promoting, and maintaining a positive department image through the implementation of a Public Information Program for the Police Department.
Specific duties include: proactively developing and facilitating releases to the media on developing/breaking stories regarding criminal offenses, investigations, and/or other areas of public concern; creating and monitoring the content for standard social media platforms (example: Facebook, Twitter, YouTube, Snapchat, Instagram, etc.); implementing public information strategies to project a positive image of the City and the Police Department; promoting the department through stories of interest and periodic public service messages; conducting on-camera, radio, and in-person interviews with members of the media and public; developing promotional strategies for getting the Police Department's message on crime and prevention activities to the general public; producing video and slide presentations; and planning and composing brochures, flyers, bulletins, television scripts, webpage content, and various periodic and special purpose reports.
This position will also be responsible for answering written and telephone inquiries regarding Police Department activities; developing and maintaining a rapport with news media representatives; and serving as an informational resource for management, the press, and the general public. This position requires after-hours availability and response. This class performs related duties as required.
Minimum Qualifications and Experience: Bachelor's Degree in Communications, Public Relations, Journalism, or a related field; eight years' experience in full-time work in mass media, advertising, public relations, or publishing; or an equivalent combination of training and experience. Extensive experience in communication and public relations may substitute for education requirements if the experience is comparable to like-size agencies or responsibilities. Experience as a public communications officer is highly desirable
This is a Non-Represented position.
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