Job Information

Job Title: California Retail Marketing Manager

Location: Sacramento, CA (On-Site)

Reports To: Vice President of Marketing

Who We Are

From California to the world – building the supply chain for the global cannabis industry.

Focused on positively affecting millions of lives through the creation of a world-class platform to launch and scale brands, Natura is building a state-of-the-art, fully vertically integrated supply chain to bring stability to the rapidly growing global cannabis industry.

Natura's vision is to transform the world through the consumption of cannabis and believes that the best way to do this is to empower all players in the industry to standardize their offerings and realize their visions, giving them a home that has everything they need to bring their products to life. The first step toward realizing this vision is Natura's campus in Sacramento, providing an end-to-end supply chain solution under one roof—cutting-edge cultivation, manufacturing, distribution, and delivery, with the highest possible standards—enabling cannabis brands to launch and scale in a consistent and reliable manner.

For more information about Natura, please visit www.natura.io.

Job Summary

The California Retail Marketing Manager will drive execution of retail-facing marketing programs across Natura's dispensary network. This role is responsible for leading coordinated retail campaigns, co-branded promotions, and partner-facing communications to ensure our brands show up consistently and effectively in-store and online.

The ideal candidate is highly organized, proactive, and collaborative—comfortable managing multiple campaign timelines while acting as a key liaison between internal teams and retail accounts. This position is based full-time in Sacramento.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Cross-Functional Collaboration

Partner closely with internal teams—Sales, Creative—and work hand-in-hand with the Trade Marketing Manager to ensure retail campaigns are aligned with in-store and field-level activations.

Calendar & Launch Support

Track and manage internal marketing calendars, launch kits, and campaign timelines to ensure all stakeholders are informed, prepared, and working from the same roadmap.

Retail Communication & Support

Maintain ongoing, professional communication with retail partners to confirm marketing alignment, answer questions, and provide updates on campaign activities.

Campaign Coordination with Sales

Lead the execution of retail campaigns, co-branded promotions, and in-store activations by aligning timelines, deliverables, and messaging across teams and retail partners.

Retailer Asset & Collateral Management

Support the Sales team by managing the delivery of marketing materials, digital assets, and product information to dispensary partners, ensuring readiness for all launches and promotions.

Activity Performance

Monitor and report general performance and execution across all initiatives, gather results and qualitative feedback, and share insights with the broader team to inform strategy and improve future activations.

Basic Qualifications

Must be 21 years or older
2+ years of experience in the cannabis industry, marketing, project coordination, or account/project management (cannabis or CPG industry preferred)
Proven ability to manage multiple projects with competing deadlines
Strong communicator with excellent organizational and relationship-building skills
Familiarity with digital asset management, campaign reporting, and working across cross-functional teams
Based in Sacramento, CA, and available to work on-site

Managerial Responsibility

This position may have managerial responsibilities.

Travel Requirements

Travel to trade shows/events is expected for this position.

Working Environment

This job operates in a GMP manufacturing plant setting. While working in this environment, employees will be required to wear appropriate protective gowning (provided uniform scrubs) and equipment. While working in this environment, employees will be exposed to cannabis, cannabis concentrates, cannabis products, and terpenes and may also be exposed to the following: extreme temperatures (as low as -80°F), dust and fine particulate, loud and/or sustained noise, pinching and/or crushing hazards, food allergens, and high-pressure systems, including inert and volatile gases.

In addition to the conditions above, the working environment also includes basic professional office equipment such as desks, mobile workstations, computers, phones, and other office equipment.

Physical Requirements

While performing the duties of this job, employees will be required to walk, stand for sustained periods, and lift and carry at least 50 pounds. Employees will be required to use hands, fingers, and arms to grasp, pull, twist, reach, and push as needed to operate basic tools such as wrenches, screwdrivers, torque wrenches, etc. Employees must be able to push, pull, and stop carts and trolleys. Employees must be able to see, hear, and communicate basic operational and safety instructions. Employees may be required to lay on the floor or climb stairs. Employees may be required to wear hearing, eye, respiratory, hot/cold, or fall protection.

This position is regularly exposed to raw cannabis flower and other cannabis-derived materials and products.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Work Authorization/Security Clearance

There is no visa or H-1B sponsorship.

Pay Range

$75,000 – $85,000

Natura embraces diverse perspectives, and we value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business.

Natura (Natura Life Science)

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