Position Summary

The Content Creator, Social Media is responsible for developing and executing engaging visual motion content for JetBlue’s social media platforms. The Content Creator, Social Media will take an active role on the social media team working closely with peers to ideate and create content. They will also work closely with other teams within Marketing, Brand, Customer Service, and Corporate Communications to support the creation of social media content to align with company goals.

Essential Responsibilities

In partnership with the social media team, conceptualize, storyboard, shoot, and edit short-form videos and animations for a wide range of social media channels including but not limited to LinkedIn, Facebook, Instagram, X, and TikTok
Capture and edit raw video footage, photography, graphics, sound, and effects to create videos optimized for social media platforms using Adobe Creative Suite tools, CapCut, mobile tools, and in-platform video editing and creation functionality
Responsible for pre-production planning, staffing, stakeholder management, location scheduling, storyboards, scripts, shot lists, releases, timelines, all aspects of on-site production, post-production, and final asset deliverables
Stitch together static and/or existing video assets to create social videos with graphics
Source and secure rights to user-generated content (UGC) for use on JetBlue social media channels
Work alongside peers on social media team to plan social media calendar, content, and creative assets, proactively identifying opportunities for video or motion assets to enhance the story
Attend events, activations, and photoshoots to capture video and photography for social media
Develop and maintain social media video guidelines and standards in coordination with brand team to ensure fit under brand visual guidelines
Consult on video asset creation for partners on collaboration posts or content featuring JetBlue
Maintain knowledge of current social media trends, themes, and in-platform features and functionality including video editing and creation tools, and technical specifications
Manage his/her own projects and timelines to ensure social media content is completed in a timely manner
Other duties as assigned

Minimum Experience And Qualifications

Bachelor’s degree in Film, Advertising, Media, Marketing, or a related field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous relevant work experience
Three (3) years of content creation experience in a corporate marketing environment for social media
Demonstrated passion, curiosity, and experience in ideating, strategizing, and making creative content on social media platforms both personally and professionally
Professional experience with social media platforms including channel and scheduling tools
Deep understanding of current social media platforms including features and functionality, social media video norms and themes, and up-and-coming trends
Proficient in Adobe Creative Suite programs for video, animation, motion assets, mobile creator apps, and in-app creation and video editing, and CapCut
Ability to set up a studio shoot, camera, audio, lighting, etc.
Understanding of aspect ratios, frame rates, conversions, and codecs
Experience with content capture for both low-fidelity (phone) and high-fidelity (DSLR) video styles
Understanding of social media content planning workflows and project management
Experience coordinating and collaborating with peers and cross-functional partners to create social media and video content
Proficient with Microsoft Office suite, Google tools
Ability to manage multiple projects simultaneously
Ability to work independently and in a team environment
Ability to be flexible, multi-task, prioritize, and manage multiple activities simultaneously in a fast-paced, changing environment
Must possess a strong sense of urgency and be able to effectively manage deadlines
Strong team player with the ability to take initiative and work well independently
High attention to detail with the ability to think critically
Strong interpersonal skills, amicable and professional demeanor
Effective written, verbal and presentation skills
Excellent troubleshooting/problem-solving skills
Will require occasional late-night and weekend work
Available for occasional overnight travel (25%)
Able to work flexible hours and be available for an emergency response on short notice
Must pass a pre-employment drug test
Must be legally eligible to work in the country in which the position is located
Authorization to work in the US is required. This position is not eligible for visa sponsorship

Preferred Experience And Qualifications

Experience with social media content creation and strategy for a large company in travel or hospitality
Strong portfolio showcasing video work across social media platforms in a professional setting for a large company

Crewmember Expectations

Regular attendance and punctuality
Potential need to work flexible hours and be available to respond on short-notice
Occasional weekend work may be required to support social media coverage of events and activations
Able to maintain a professional appearance
When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards
Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))
The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position

Equipment:

Computer and other office equipment

Work Environment:

Traditional office environment

Physical Effort:

Generally not required, or up to 10 pounds occasionally, 0 pounds frequently (Sedentary)

Compensation:

The base pay range for this position is between $66,000.00 and $103,100.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more

JetBlue

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