About Finfare Financial

Finfare Financial is dedicated to empowering SMBs, by providing the ultimate expense management solution for growing businesses seeking to streamline their financial operations and maximize cash back rewards. Finfare Financial offers easy expense tracking, personalized spend controls, seamless accounting integration, powerful analytics, and reliable charge card services. Our cardholders can tap into our vast network of reward program publishers and card-linked merchant offers, ensuring even bigger cash back rewards for their business.

We are always working on redefining the boundaries of digital financial services and aim to stay one step ahead in the ever-evolving fintech landscape. Joining Finfare Financial allows you to become part of a rapidly growing organization, grow to your full potential, and be a part of the next big thing. Finfare Financial is proud to be recognized as a Great Place To Work recipient in 2024, with a majority of our employees praising Finfare Financial's strong internal culture and supportive team members.

About the Role

We’re seeking a Marketing & Creative Lead to take ownership of our digital marketing and brand execution across paid, owned, and social channels. Please note this is a fully on-site, contract to hire role with some potential to convert to FTE. This is a strategic and hands-on role for a senior marketer who can think in performance metrics and design pixels alike. You’ll be responsible for building and executing full-funnel digital marketing campaigns that drive customer acquisition and brand authority, while also concepting and producing the visual and written assets that bring them to life. You’ll work cross-functionally with product, growth, and design to ensure a unified and impactful customer journey. If you're a hybrid thinker—equal parts data-driven marketer and creative visionary—this role offers the chance to have a major impact at a scaling company.

Responsibilities

Acquisition Strategy & Digital Execution: Own the strategy, execution, and optimization of digital campaigns across paid search, display, paid social (LinkedIn, Meta, TikTok, etc.), and owned channels
Drive growth-focused campaigns for customer acquisition, product adoption, and remarketing
Define and track performance KPIs (CAC, ROAS, CTR, conversion rates) and lead a test-and-learn approach to continuous improvement
Creative Leadership & Asset Production: Develop the creative concepts, visuals, and copy for marketing campaigns—ad creative, landing pages, video snippets, emails, and more
Translate brand positioning into bold, consistent, and high-performing creative assets
Ensure visual design and messaging are aligned across all external touchpoint
Brand Growth & Cross-Functional Alignment: Elevate brand presence through both direct-response and awareness-building campaign
Partner with product and design teams to ensure messaging and visuals align across the customer journey, including product marketing
Act as the internal advocate for creative consistency, voice, and ton
Other duties as assigned

Qualifications and Requirements

5–7 years of experience in digital marketing and creative production, preferably in a B2B, SaaS, or fintech environmen
Proven success owning digital acquisition channels and optimizing campaigns based on KPIs
Strong portfolio that demonstrates design and copy execution for paid and organic campaigns
Proficiency in creative tools (Figma, Canva, Adobe Suite) and marketing platforms (Meta Ads, Google Ads, LinkedIn Campaign Manager, HubSpot, etc.)
Strategic thinker with the ability to roll up your sleeves and execute
Excellent communication, collaboration, and stakeholder management skills
Ability to work 5 days on-site in our Irvine, CA headquarters.

Bonus Points

Experience with product marketing or supporting go-to-market launches
Comfort with lightweight video editing and motion graphics
Familiarity with tools like Webflow, Notion, or Mixpanel

Compensation

The salary range for this position is $120,000 - $140,000 (depending on experience).

Benefits at Finfare Financial

Competitive health, vision, and dental benefits (covering 100% premium for employee and all dependent(s))
401K (with employer matching)
Health and wellness reimbursement
Catered lunches 5x times a week
Work sponsorship (if applicable)
Other employee perks

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Marketing & Creative Lead