About the Role

We are seeking a passionate and data-driven Assistant Brand Manager to support the growth and development of our Goody Hair Accessories and Styling Brand. This role will work closely with cross-functional teams (social marketing, sales, product development, supply chain) to drive brand strategy, innovation, and consumer engagement. If you are a strategic thinker with a passion for beauty and hair care, an eye for trends, a drive to be a part of impactful marketing campaigns, and a desire to start a career in Brand Management, this is an exciting opportunity to help shape the future of a beloved brand. This role reports to the Director of Goody Brand Marketing and is located in Nomad area of NYC.

Key Responsibilities

Brand Strategy & Execution: Assist in the development and execution of brand strategies, ensuring alignment with business objectives, sales and profit goals, and market trends.
Marketing Campaigns: Support 360° marketing campaigns, including social media, influencer partnerships, retail activation, and e-commerce.
Innovation & Product Development: Collaborate with R&D to help develop and launch new products, from concept to commercialization. Need for strong oral, written and PowerPoint skills to help develop selling stories.
Consumer Insights & Market Research: Analyze market data, consumer trends, and competitive landscape to identify growth opportunities.
Performance Analysis: Track sales performance, ROI, and marketing KPIs to optimize campaigns and brand growth.
Retail & E-commerce Support: Work with sales teams to help develop retailer-specific strategies, display options, and support e-commerce growth.
Budget Management: Assist in managing the brand’s marketing budget, ensuring cost-effectiveness and ROI. P&L familiarity a plus.

This role also includes ad-hoc responsibilities and projects including maintaining large image asset databased across multiple platforms and managing ratings & reviews agency and process.

Requirements

Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
Strong analytical skills. Some experience in market research and data analysis (Nielsen, IRI, etc.) preferred.
Knowledge of digital marketing, social media, influencer marketing, and e-commerce.
Flexibility and ability to prioritize daily demands to meet deadlines and manage multiple projects in a fast-paced environment.
Strong communication and collaboration skills. Ability to influence within a matrixed organization.
Passion for beauty, hair care, and consumer trends.

Beauty by Imagination (BBI)

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