Amulet is on a mission to find star players for the next generation of startups. We partner with early-stage founders who have the brains, guts, and gumption to make waves. With experience across far-ranging banks, Fortune 500 tech co’s, fintech unicorns 🦄, and AI experts, our client a fintech built by financial institutions, for financial institutions. Started in 2023 by experienced founders they have raised $20 Million and hit $2 Million in ARR faster than any other identity company in history. Today more than 2,000 Financial Institutions and Government Agency customers later, our client is revolutionizing the way businesses approach fraud prevention and compliance. 🏆

About You: You will lead the development of the brand's visual language, aligning it with the company’s vision and values. You like to transform missions and values into a visual language that stops people mid-scroll, sparks emotion, and builds cult-level loyalty in tech and financial ecosystems. You’re not just doing it for the win—you’re doing it because you have something to prove and want to be great. As the founding designer, you’ll get to apply a unique blend of design and brand positioning to imagine how we should look, sound and feel.

4+ years of experience in design, product or branding
Preferable experience in a startup environment.
A portfolio showcasing work in brand visual identity creation, design system development, and high-quality execution across digital platforms.
You can design flexible systems that scale, and create interfaces that are easily understood by both technical and non-technical users.
You excel at collaborating with engineers to bring your ideas to life through clear, visual, and verbal communication.
You care deeply about design, ensuring the final product is refined and meets the highest standards.
You thrive in a high-trust, ownership-focused environment and are comfortable working across different levels of abstraction.
You have a strong entrepreneurial mindset, capable of taking initiative and owning projects from start to finish.
Resilience and grit
Problem-solver who navigates the unknown confidently.
Proactive self-starter who thrives in dynamic settings.
Incredibly intelligent and clever
Highly feedback-oriented. We believe in radical candor and using feedback to get to the next level

Responsibilities:

Brand Visual Identity Leadership: You will lead the development of the brand's visual language, aligning it with the company’s vision and values. Transform our mission and values into a visual language that stops people mid-scroll, sparks emotion, and builds cult-level loyalty.
Design System Creation & Maintenance: Build and manage a scalable design system that reflects the brand’s visual identity and ensures consistency across all products and platforms.
UI Accessibility: Ensure that all UI components and design systems meet accessibility standards (e.g., WCAG) to provide an inclusive experience for all users, including those with disabilities.
Design Core Website Features: Own the design of core features and infrastructure for the website, working closely with engineers and taking full responsibility from inception to execution
Design Core Product Features: Own the design of core features and infrastructure for the web app working closely with engineers and taking full responsibility from inception to execution
Brand Storytelling: Lead the creation of visual narratives, ensuring that designs are aligned with the company’s values and mission.
Brand Positioning: Help develop compelling narratives, positioning, and content for Linkedin and X that resonates with customers and differentiates the brand in the market.
Collaboration: Partner with the CEO, marketing, and GTM to design assets to ensure the success of the company mission and vision

Benefits:

Hybrid in NYC. In office 2 days/week
Flexible PTO
Smart, ambitious and genuine team.
Small team means autonomy meets ambition: No micromanaging – just big goals and the trust to crush them. (But we want you to show off.)

Amulet

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