The Company

Rules Beauty Inc. is the company behind the groundbreaking, new makeup brand, HALF MAGIC. Created by Donni Davy (Emmy-winning head makeup artist on the hit TV show Euphoria), A24, and the creators of Euphoria. Donni Davy changed the world with #euphoriamakeup, bringing expressive, bold makeup into the everyday.

Our mission is to bring self-discovery, creativity, and playfulness to the world via makeup. Whether you want an eye-catching blast of color or a subtle pop of glitter, HALF MAGIC lets you express yourself and embody every version of you. Our products are for anyone who is ready to bring a little magic into their lives – from makeup pros to newbies.

A24

Rules Beauty Inc. is an A24 portfolio company. A24 is the global entertainment company behind the Emmy-winning series Euphoria, Golden Globe-winning series Beef, Ramy, and award-winning films such as Everything Everywhere All at Once, The Whale, Minari, Moonlight, Lady Bird, Midsommar and Brutalist.

Position Overview

The Retail Manager will support all marketing and sales activities to drive retail sales for HALF MAGIC. Working with the VP of Global Sales, the Retail Manager will act as the conduit between the Sales and Marketing teams to drive and support all trade marketing activity for the brand, including execution in-store, online and all omnichannel programs. Most importantly, the Retail Manager will be responsible for tailoring marketing campaigns to specific retailers’ needs, identifying the white space opportunity in each retailer and ensuring all campaigns have a successful, timely 360º omnichannel execution.

It is critical to have at least 5+ years of experience working on a key omni-channel retail business such as SEPHORA, ULTA, Nordstrom, preferably in makeup category.

Key Responsibilities

Sales & Account Management
- Track monthly retail sales, with recommendations on the performance of the business and growth drivers
- Track incoming Pos and weekly sell-in to identify opportunities if needed to hit monthly sales goals
- Foster strong retailer partnerships and act as the day-to-day retail marketing lead for key stakeholders
- Develop a robust and custom trade marketing plan for all key moment activations with the focus on acquiring new consumers. Apply data driven analysis to recommend future programs.
- Plan customer recruitment sampling programs with the retailer quarterly, working closely with cross functional teams (PD, demand planning/Ops) to ensure timeliness of shipments. Make recommendations based on data driven analysis following past sampling programs.
- Evaluate sales for shade productivity and make recommendations on assortment and discontinuations
- Support VP of Sales in tracking of OOS skus and identifying retail sales impact
Retail Marketing (CRM, Social, 360 Planning)
- Create and implement marketing planning tools, including retail marketing calendar, retailer-facing marketing materials (such as presentation decks). Strategically plan the business calendar, including promotion, sampling, in-store visuals, and eventing for the omni business
- Support Social team in executing brand-led retailer social strategy to increase retailer share of voice within HALF MAGIC-owned brand channels
- Drive loyalty for the brand within retailer scope, including but not limited to CRM Points offers, loyalty program and identifying strategic audience segments for targeting
- Responsible for the briefing and project management of all retail visual merchandising, VM updates and secondary placements in store, working closely with internal and external partners to meet all respective deadlines
Retailer.com
- Monthly audit of retailer.com pages with findings (included but not limited to) on brand pricing, assets, copy, video. Optimize SEO keywords to ensure copy has highest conversion assets and search terms.
- Track competition closely for competitive intelligence on launches, pricing, promotions and other.
- Partner with marketing and creative to create wish list for assets for paid and organic campaigns, PDPs and on-site merchandising and other digital assets
- Project manage new item launch forms (NIFs), add/deletes, planograms, and upload assets to the portal for timely publishing of all NPD deliverables.
Sales/Events/Education
- Understand and be able to report on category and performance and mix-of-business results
- Lead seasonal retailer presentation planning, working with internal departments on meeting materials, timelines, presentation items and meeting agenda/flow
- Support annual educational plan with briefing the creative development of education videos and modules, working with internal creative and/or founder
- Competitive analysis of other brands’ education in store and online for best practices
- Work closely on corporate store events/education (personal appearance and masterclass) to ensure all activations are executed successfully within brand and retailer guidelines

Experience & Qualifications

Must have 5+ years of related Marketing or Trade Marketing or Key Account Management experience working with SEPHORA, on the brand side or retailer side
Very strong analytic and quantitative skills, must be able to decipher a lot of data into a cohesive action plan
Branding/ social media/ Beauty/ Fashion experience a plus
Self-starter with the ability to work on multiple projects and deadlines with diligent follow-up.
Ability to thrive within a fast-paced, start-up environment and balance competing priorities, as well as the ability and willingness to roll up your sleeves beyond scope if necessary to ensure successful execution
Strong presentation skills, comfortable presenting in small to large business settings
Experience with digital media and driving commercial outcomes with social media tools a plus
Strong relationship management and interpersonal skills. Ability to influence others
Excellent written and oral communications skills
Four-year college degree or equivalent
Ability to travel as needed (~20%)

We are looking for diverse perspectives. Half Magic Beauty is an Equal Opportunity Employer and encourages applications from all kinds of candidates.

Our target compensation range for this role is between $120,000 and $150,000 annually. Actual starting salary within the range will depend on various considerations, including; work experience, skills, specializations, and training. This role is also eligible for an annual performance bonus, competitive healthcare, as well as other employee benefits.

A24

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Retail Sales & Marketing Manager @ Half Magic Beauty